Synopsis
着飾る恋には理由があって
Mashiba Karumi is a young woman who loves dressing up. She works as a PR for interior maker "el Arco Iris" and has nearly 100,000 followers on her social media, which she uses to promote her company. She hopes to work hard and become the "longing existence" to Hayama Shogo, the president of her company who she secretly likes. However, Kurumi suddenly got forced out of her apartment after forgetting to renew her contract. She ended up moving into a shared apartment in Omotesando with four other people. Kurumi begins to learn living with different people and she starts to spend more time with Fujino Shun, one of the occupant who is a chef and lives a simple life unlike her.
Also On TBS
Other series that aired on TBS.
Other Titles From TBS
The 2020–2022 Japan Window
In the crowded 2020-2022 Japan release window, Why I Dress Up for Love sits at #417 of 452. The leaderboard below contextualises its neighbours.
The 2020s Japan Landscape
2021 was the decade’s peak output year for Japan — 170 titles released, including Why I Dress Up for Love. Bars below show how the 2020s stacked up year by year (539 total).
Position in Catalog
Released alongside 169 other Japan seriess in 2021.
The 4262nd Japan title from Japan we index (earliest catalogued entry: 1899).
Our Japan catalog contains 4,579 titles in total (1,671 seriess).
Audience Engagement
10 audience reviews — more than 6% of Japan seriess in our index.
Popularity (54th percentile) outruns review volume (6th) — a trending, discussed title among Japan seriess.
Broadcast Timeline
Reception Benchmarks
Ranked #3,787 of 4,579 Japan seriess indexed here (17th percentile by TMDB audience score).
Rating is -0.8 points below the Japan average of 6.9/10.
Among Japan Drama productions specifically: #1,672 of 1,933 (top 86%).
Production Details
| Primary Country | Japan |
|---|---|
| Original Language | Japanese |
| Production Companies | TBS, TBS Sparkle |
| Series Type | Scripted |
| Seasons / Episodes | 1 / 10 |
| Release Date | April 20, 2021 |
| Official Site | www.tbs.co.jp |
Questions Answered
When did Why I Dress Up for Love end?
Why I Dress Up for Love finished its run with its final episode airing on June 22, 2021.
Where did Why I Dress Up for Love air?
Why I Dress Up for Love aired on TBS, which has broadcast 8+ other Asian series indexed in this catalog.




















